About Us

We do More than Protect Floors and Remove Graffiti

A Leader in the Industry

Genesis Coatings has been a leader and pioneer in the development of specialty coating and cleaning systems for over 20 years. From industrial and architectural uses, to OEM and specially customized solutions, we create versatile, affordable, highly effective products built to meet almost every coating and cleaning challenge. We make them long-lasting, easy to maintain and repairable.

Every Genesis Coatings product is VOC compliant and user friendly, so it's safe for your employees, your customers and the environment.
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Over 4 Decades of Experience

With more than 40 years experience in the industry, we are constantly developing new products and services to meet our customers' diverse and changing needs. A cutting edge business philosophy and innovative techniques and products allow us to continue to be a solid leader in the industry.

Satisfied Customers in Every Field

» Education
» Municipalities
» Theme Parks and Carnivals
» Hospitals & Health Care Facilities
» Assisted Living
» Retail and Industrial
» Automotive and Fleet
» Pharmaceutical
» Processing and Manufacturing
» Transportation
» Movie Theatres
» Bridges & Architectural Structures
» OEM
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Customer Testimonials

Our Products are a Must-Have for all Surfaces

GCR 5 Series Water-Based Silver Metallic

Office Complex

"During our renovation project, our architect told us about the Genesis metallics. He suggested we use it on our main staircase in the entry way for a dramatic effect. Not only was he right about the overall appearance, but the ease of cleaning has been a big bonus -- as simple as wiping down with a damp cloth."
- T. Dickson
GCR 3 Clear Gloss Top Coat

Dayton Public Schools

"Your floor product has been nothing short of amazing. In the past maintaining the districts floors used to take all of our time and was a significant amount of our budget, which is not the best way to spend our money. With your help, we're now shifting dollars back into the classroom."
- M. Pierson | Manager of Operations
GCR 3 Clear Gloss Top Coat

Hicksville Schools

"We regret not coating more ... floors and walls ... everything."
- E. Bassett, Director of Operations
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FAQs

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  • Where can I find your products?

    Our products are sold nationwide through a network of distributors.

  • How does using the GCR 1-2-3 Floor System save me money?

    Traditional floors require the old routine of stripping, waxing and buffing on a weekly, if not daily, basis. Applying our GCR 1-2-3 over rubber, VCT, VAT, linoleum, concrete, ceramic tile and other surfaces allows you to reduce your maintenance routine to warm soapy water and a damp mop. This in turn reduces maintenance and supply costs. Imagine a beautiful finish without all of the work.

  • What standards do you use to ensure your products are Green for the environment?

    It is our priority to make sure that all of our products are VOC compliant and safe for our customers, as well as the environment. That is why our products have been independently reviewed by various organizations and independent testing labs for qualifications with the City of Los Angeles, the South Coast Air Quality Management District and LEED. We have made it easy for you to navigate the products on our website. If you are looking for a product with a green designation, you will see a live link next to the product name. Just click to download the appropriate information.

  • Do you have Genesis sales representatives for your product line?

    Because our products are mostly sold through a nationwide network of distributors, the sales representatives for those distributors typically assist the customers on their projects, from deciding which product to use through completion of the project. There are instances, however, when we need to have one of our representatives assist you on your project, either during the design phase, or for problem solving. If you do not have a distributor representative to assist you, contact our office by email through the "Contact Us" tab to the left, letting us know the name of your company and your general needs. We will review your information and get back to you shortly.

  • Can I buy directly from you?

    There are instances when a direct sale with the end user is the most beneficial course of action. These instances are on a case by case situation. If you are interested in a direct sale situation, contact our office by email through the "Contact Us" tab to the left, letting us know the name of your company and a description of the project. We will review your information and get back to you shortly on our recommendation to proceed.

  • Are you qualified to perform government work?

    Yes. We are a Woman Business Enterprise (WBE) with a Central Contractors Registration profile.

  • What is the easiest way to contact you?
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We Help You Get the Coating Perfect for Your Surface

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Our Top of the Line Manufacturing Process

  • All of the Genesis products are either zero VOC or VOC Compliant
  • GCP 1000 is the only X-Green approved product in Master Painters Institute Category 205
  • Our GCR 1-2-3 Floor System is ADA Compliant for Coefficient of Friction
  • Many meet or surpass Standards Rule 1113 established by the SCAQMD
  • Many are listed on the Super Compliant VOC Paint List for the SCAQMD
  • Some earn LEED credits for Schools and Major Renovations by meeting requirements in:
    • EQ Credit 4.2 - Low Emitting Materials: Paints & Coatings
    • MR Credit 5.0 - Regional Materials
  • Some earn LEED credits for New Construction by meeting requirements in:
    • IEQ Credit 4.2 - Low Emitting Materials: Paints & Coatings
    • MR Credit 5.0 - Regional Materials
  • Our anti-graffiti products are field tested and approved by the City of Los Angeles